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Market Research and Competitive Analysis

Market Research and Competitive Analysis

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Responsible Ankit Hasija
Last Update 13/04/2026
Completion Time 1 hour 33 minutes
Members 1
Microsoft Product Management Professional Certificate
  • Module 1 (empty)
    6Lessons · 20 mins
    • Your market research toolkit
      New
    • The insight funnel
      New
    • Storytelling with data
      New
    • User Power BI for market analysis
      New
    • The power of data
      New
    • Data-driven decision making as an entry level PM
      New
  • Module 2 (empty)
    5Lessons · 19 mins
    • The consumer journey in 3 minutes
      New
    • Decoding consumer behavior
      New
    • Market segmentation 101
      New
    • Bringing personas to life
      New
    • Building buyer personas
      New
  • Module 3 (empty)
    9Lessons · 37 mins
    • Know the competition
      New
    • Stay ahead of the game
      New
    • Using Power BI for competitive analysis
      New
    • A strategic snapshot
      New
    • Introduction to SWOT analysis
      New
    • Strategic assessment in the real world
      New
    • The milkshake dilemma
      New
    • Jobs to be done tools and templates
      New
    • The competitive landscape
      New
  • Module 4 (empty)
    4Lessons · 17 mins
    • Navigating the AI product market
      New
    • AI market dynamics: Understanding the forces at play
      New
    • AI product competitive analysis
      New
    • Using Microsoft tools for AI product competitive analysis
      New