Market Research and Competitive Analysis
Private Course
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| Responsible | Ankit Hasija |
|---|---|
| Last Update | 13/04/2026 |
| Completion Time | 1 hour 33 minutes |
| Members | 6 |
Microsoft Product Management Professional Certificate
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Module 1 (empty)6Lessons · 20 mins
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Your market research toolkit
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The insight funnel
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Storytelling with data
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User Power BI for market analysis
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The power of data
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Data-driven decision making as an entry level PM
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Module 2 (empty)5Lessons · 19 mins
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The consumer journey in 3 minutes
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Decoding consumer behavior
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Market segmentation 101
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Bringing personas to life
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Building buyer personas
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Module 3 (empty)9Lessons · 37 mins
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Know the competition
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Stay ahead of the game
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Using Power BI for competitive analysis
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A strategic snapshot
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Introduction to SWOT analysis
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Strategic assessment in the real world
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The milkshake dilemma
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Jobs to be done tools and templates
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The competitive landscape
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Module 4 (empty)4Lessons · 17 mins
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Navigating the AI product market
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AI market dynamics: Understanding the forces at play
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AI product competitive analysis
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Using Microsoft tools for AI product competitive analysis
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